Netflix just broke
new records on consumer spending in its mobile apps
Netflix just had a record-breaking November on mobile, Netflix just broke new records on consumer spending
in its mobile apps, according to new data app intelligence firm Sensor
Tower has shared with TechCrunch. In
November, Netflix pulled in an estimated $86.6 million in worldwide consumer
spending across its iOS and Android apps combined — a figure that’s 77 percent
higher than the $49 million it generated last November.
Netflix in recent weeks has been doubling down on mobile.
The. company is now testing a mobile-only subscription aimed at making its
service more affordable in Asia and other emerging markets. But most notably is
the increasing revenue coming to Netflix from its international markets.
However, the U.S. still accounts for the
majority of Netflix’s in-app subscription revenue, at 57 percent in November,
or $49.4 million. But with Netflix’s international expansion, its share is
declining. When Netflix first began offering subscriptions in fall 2015, the
U.S. then accounted for 71 percent of its revenue.