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Instagram Removes likes for Australian Users

Users will no longer see the number of 'likes' an Instagram Post

Instagram removes likes
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Instagram removes likes for Australian Users will no longer see the number of 'likes' an Instagram post receives. Users will be able to see the number of likes their own posts received, not others'. From today, Australian Instagram users won’t be able to see how many likes other posts receive. If you really want to know who exactly liked someone else's post, you'll be able to click through to bring up a list of the users who liked the post. Australia is the second site for the test feature, which already rolled out to Canadian users in May this year.

The feature hides users’ public like counts on videos and photos in the Feed, on the web, and within profiles. Instagram said at the time of the initial announcement that it wants followers to “focus on the photos and videos you share, not how many likes they get.”

While the company hasn’t said much about how the tests are going so far, it seems they’re going well enough to expand them. Initially rolled out in just Canada, it’ll roll out to users in six more countries starting today:

Ireland, Italy, Japan, Brazil, Australia, New Zealand

when likes are public, people care too much about them. People view it as a metric of success teasing those who get too few, or buying likes to try to gain admiration. If a post doesn’t get enough likes, people delete them to make it seem like all of their photos are hits. However, the change won’t affect measurement tools for businesses and creators on Instagram, which is owned by social media giant Facebook, and all likes and engagement metrics will still be available in those tools.

The test will also be expanded to other countries this month. In theory, hiding likes from the feed but making them visible to the creator lets people get some sense of what’s working, without having to worry so much about whatever anyone else is taking away from the like count on any given photo.

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